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SHARE YOUR BUSINESS ACHIEVEMENTS WITH YOUR TOP PROSPECTS

Enjoy the benefits of a custom advertorial publication targeted to your audience. Our staff solicits the support of vendors with whom you do business; those vendors fund the section, at little cost to you. Vendors typically pay a predetermined amount of money to have their advertisement or logo included in the section. In addition to advertising, each section includes articles that promote your business and the products or services you sell. A vendor special section is a great way to celebrate a special event such as a grand opening, expansion, relocation, anniversary or the addition of new product lines.

A vendor special section also provides:

• Brand identity. It helps reinforce the image of your company, products and/or services in the marketplace.
• Extended shelf life. People are saving these sections for future reference.
• Targeted distribution. You choose the ZIP codes or demographics you want to reach.
• Strong newspaper readership equals increased visibility. Your section will reach more than 1.1 million readers daily and nearly 1.7 million on Sunday.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA; Sunday readership measured as The Detroit News and Free Press.

ONLINE

Add freep.com and detnews.com to extend your reach.

Advertisers using our Custom Publishing program might also choose:

• Full-run
• Preprinted inserts
• Advertising frequency packages
• CareerBuilder