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Put your ad where Wings fans go to get their daily hit of hockey. Big Wings news this season means a big audience for you in these full-run sections that will contain all the information readers need to know about the 2007-08 hockey season:

• Scouting reports
• Meet the team
• Commentary from Mitch Albom and Bob Wojnowski
• Predictions on who will win the Stanley Cup
• 2007-08 schedule

ABOUT OUR READERS:

• There are almost one million daily newspaper readers who have an interest in the NHL within the Detroit DMA. Of those daily newspaper readers, 70% read the Detroit Free Press or The Detroit News.
• Over half of the people who watched the NHL last year read a daily newspaper. One-third of those Detroit consumers read the Detroit Free Press or The Detroit News daily.
• Over two million people in the Detroit market have an interest in the NHL. Almost 50% of those consumers read the Sunday Free Press.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA.

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