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FOOTBALL FANS STATEWIDE TURN TO OUR IN-DEPTH LIONS COVERAGE

Nothing takes the sports spotlight in early fall in Michigan more than the Lions' season-opener, and the Detroit Free Press and The Detroit News deliver the award-winning coverage that fans crave. The only papers to include the acclaimed work of sports columnists Mitch Albom and Bob Wojnowski, the Free Press and The News reach more than 1.1 million readers every day.

ABOUT OUR READERS:

• 65% of our daily readers have an interest in the NFL.
• Over one million people in the Detroit market who have an interest in the NFL read a daily newspaper. The Detroit Free Press and The Detroit News reach one-third of those consumers.
• 40% of Detroit DMA adults who have shopped for NFL apparel in the past year read a daily newspaper. 73% of those consumers read the Free Press or The News.
• There are almost one million consumers within the Detroit DMA who have watched an NFL game in the last year. Forty-nine percent of those consumers read a daily newspaper and 67% of those daily readers read our newspapers.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA.

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