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SHARE IN THE AUTO SHOW SPOTLIGHT

Auto enthusiasts love news about the North American International Auto Show, and nobody reaches more in this market than we do. Three special sections reach nearly 1.7 million readers on Sunday and more than 1.1 million daily.

• Auto Show Preview: Thursday, Jan. 11, 2007
  Published by the Detroit Free Press: The Auto Show Preview will give readers a glimpse into the NAIAS media week.
• Consumer Guide: Saturday, Jan. 13, 2007
  Published by The Detroit News: The Consumer Guide will help car buyers in their vehicle leasing and purchasing decisions.
• Day 1 Coverage: Sunday, Jan. 14, 2007
  Published by the Detroit Free Press: This section will cover all the events and unveilings from Saturday's opening day.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

ABOUT OUR READERS

• The Detroit DMA has an effective buying income of $109 billion.*
• The Detroit DMA represents more than $18 billion in auto dealer sales.*
• One-third of the more than 682,000 Detroit DMA adults who plan to purchase or lease a new car in the next year read the daily Detroit Free Press or The Detroit News.**

*SOURCE: Survey of Buying Power - 2005
**SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

ONLINE

Add freep.com and detnews.com to extend your reach. Statistics show that our online traffic increases approximately 33% in January.***

***SOURCE: ABC Interactive Audit

Advertisers using our auto show coverage sections might also choose:

• Daily auto sections
• GR8-DLS on Automobiles
• cars.com