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SHARE IN THE AUTO SHOW SPOTLIGHT

Published as a section in the Detroit Free Press and The Detroit News, Auto Show Afterglow reaches more than 1.1 million readers.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

ABOUT OUR READERS

• The Detroit DMA has an effective buying income of $109 billion.*
• The Detroit DMA represents more than $18 billion in auto dealer sales.*
• One-third of the more than 682,000 Detroit DMA adults who plan to purchase or lease a new car in the next year read the daily Detroit Free Press or The Detroit News.**

*SOURCE: Survey of Buying Power - 2005
**SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

ABOUT THE AUTO SHOW

• The 2008 NAIAS attracted more than 700,000 people.
• The NAIAS annually generates more than $500 million for southeast Michigan, and nearly $100 million for the City of Detroit.

SOURCE: www.naias.org

ONLINE

Add freep.com and detnews.com to extend your reach. Statistics show that our online traffic increases approximately 33% in January.***

***SOURCE: ABC Interactive Audit

Advertisers using our Auto Show Afterglow might also choose:

• Daily auto sections
• GR8-DLS on Automobiles
• cars.com