Exciting things are always happening at Detroit Media Partnership!
On June 6, 2005 we began a new era in newspaper publishing. Our new printing and packaging facility, complete with MAN Roland state-of-the-art presses, began producing the Detroit Free Press and The Detroit News in their new sizes and formats, with much more color, improved reproduction quality and other enhancements.
Download our complete mechanical ad measurements including:
- ROP Display
- Classified
- Broadsheet
- Tabloid
- Modular (Homestyle and Twist)
- Vendor/Special Sections
Detroit Media Partnership Utilizes a Total Digital Workflow.
To download Acrobat Distiller Settings, click here.
Supported Software
We support most software applications presently being used in the printing industry including Adobe Acrobat, Photoshop, Pagemaker, Illustrator, Quark and Multi-Ad Creator. InDesign documents should be distilled to PDF documents using Acrobat Distiller and should be saved to version 4.0 (1.3), whenever possible. Microsoft Word, Excel, Publisher and Corel documents are NOT acceptable.
Digital Ad Specifications
- PDF files are preferred for customer submitted ads. All fonts and graphics MUST be properly embedded and OPI comments should be omitted. All color elements should be process colors (CMYK). Acrobat Distiller settings available upon request.
- Quark, Pagemaker and Multi-Ad documents saved to CDs are accepted but must contain ALL graphics and fonts used in the document. All color elements should be process colors (CMYK). Emailed documents with graphics and fonts should be "stuffed" to reduce file size.
- PDF ads should be submitted to Detroit Media Partnership electronically, please select Ad Delivery Options for additional information.
Text
Color text should be 10 point or larger and contain only two of the process colors (CMYK), whenever possible, to provide you with the best possible quality and registration on press. Reverse type on a tinted background should be 10 point or greater on a background containing at least a 60% tone value. Type reversing out of a 4-color background should be avoided whenever possible. We recommend that you do not use serif fonts when reversing type.
Type Size Minimum
For readability and clarity, use 6 point type or larger.
Images / Graphics:
Black and white pictures should be grayscale mode and be adjusted with regard to the following tonal ranges.
- Highlight 4%
- Midtone 35 - 38%
- Shadow 93%
Anything greater than 90% will print solid. Midtone settings compensate for an 18-23% dot gain in the 50% dot area.
Color pictures and graphics should be CMYK (process colors). Pixel based pictures and graphics should be at least 200 dpi. Bitmap art should be no less than 600 dpi. (1100 to 1200 is preferred). Color images should be adjusted using the following parameters as a guide.
Highlight |
Midtone |
Shadow |
|
Cyan |
4% |
38% |
56% |
Magenta |
3% |
30% |
49% |
Yellow |
3% |
30% |
49% |
Black |
0% |
2% |
90% |
Dot Gain Averages
The dot gain in a 50% area:
Cyan 19%
Yellow 19%
Magenta 17%
Black 15%
Ink Saturation
Total ink coverage maximum 240% to 260% with one solid. Secondary color not to exceed 75%. Recommended screen tint minimum 10% and maximum 70%. A 75% screen tint will print solid. The combined screen tints (total ink) not to exceed 260%.
Target Ink Densities
Cyan .90, Magenta .90, Yellow .85, Black 1.05 Magenta/Yellow trap: .90 Magenta, 1.01 Yellow with a tolerance of +/- 3%. Subtract 3 to 4 points for dryback measurement.
Color Settings
SWOP Newsprint defaults with medium GCR (Gray Component Replacement) should be used if available. Medium GCR should be used in conjunction with ink densities to reduce overall ink saturation.
Proofing
Detroit Media Partnership WILL NOT ACCEPT digital proofing for matching color reproduction. Spot color and four color materials are proofed in house to provide a visual guide to the pressroom.
Ink
Detroit Media Partnership uses NAA/Ad-Litho process inks only. NAA reference books. Exact match not guaranteed.
Laydown Sequence
The color printing process utilizes an ink laydown sequence of Cyan, Magenta, Yellow, Black (CMYK).
