The Print Quality Partnership is an initiative to improve the print quality of all ads reproducing in our newspapers and to ensure accurate reproduction by enforcing the use of the industry standard, Specifications for Newsprint Advertising Production or SNAP, in our production departments. Advertising materials that are prepared according to the SNAP standard will print accurately in a newspaper operation referencing the same standard.
This site contains information to assist you in the preparation of ad art and ad images, offering you guidelines for correct set-up of the most commonly used software including Acrobat Distiller and Photoshop.
The PQP - Ebook provided here is a resource guide based on industry standards and other general useful tips to produce newspaper advertisements. It will provide you with recommendations to help you create high quality ads and also help familiarize you with the processes involved by the newspaper's to reproduce your ads into the printed newspaper.
To print the complete Ebook, click here for a pdf version.
