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TARGET HEALTH-CONSCIOUS PEOPLE ONLINE

Vitalmichigan.com is the online version of Vital, a monthly magazine focusing on nutrition, healthy lifestyles, health insurance and needed screenings. Online, readers can access all of the content available in print, plus additional Webexclusive articles. Also available online are physician directories, informative reports on area medical facilities, and an e-newsletter sign-up that will send special tips directly to a reader's inbox. Target your ad message with these themed editorial issues for 2007:

• February: Heart Month
• March: Summer Camp Guide
• April: Sleep
• May: Asthma/Allergies
• June: Anxiety
• August: Babies
• September: Healthy Aging
• October: Breast Cancer
• November: Diabetes

Banner Ads

Important Notes:

• Ad file should not exceed 20k
• Animation loops are unlimited
• A 1 pixel border is required
• Ads can be provided/built in animated Gif, static JPG and Flash formats. Third party ad tags are also accepted.
• All audio and video must be user-initiated
• IAB (Interactive Advertising Bureau) Guidelines: http://www.iab.net/

Microtargeting

Using our state-of-the-art ad serving software, we can target your banner ad to a specific audience. This targeting is performed using domain names, and it allows your ad to be shown, for example, to Ford employees. We could also use this to target any auto manufacturer or supplier, university students and staff, or Internet Service Provider customers, like America Online subscribers only. We have found this level of targeting can increase click-through rates by 100% - 300%.

Basic ad sizes available:

• Leaderboard: 728 x 90
• Tower: 160 x 600
• Logo Tile: 120 x 60

Flash Banner Guidelines

In order to track a flash ad, we need an expression inserted into the getURL action. The following are steps to take:

1. A 1 pixel border is required
2. Add an invisible button that spans your movie
3. Assign an action to the button
4. Use the action
   on (release) {
   getURL (clickTAG);
   }
5. Export the movie as an .swf, taking note of which version Flash player you would like us to determine
6. We will also need a .gif version of the ad to serve when a visitor does not have a Flash player installed
7. Provide a click-through URL

Macromedia Explanation

Advertisers listing on vitalmichigan.com might also choose:

• Vital
• Community Free Press
• Healthy Life/My Tuesday Health & Fitness
• twistdetroit.com
• Signature