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SHOPLOCAL INCREASES YOUR VALUE TO YOUR ADVERTISERS

ShopLocal the online shopping resource.

ShopLocal is the Internet's leading resource for millions of Web-to-Store shoppers. To be a true local resource, newpaper Web sites need content from big box retailers and local merchants. ShopLocal is the leading multi-channel shopping market place, including both online and in-store offers - all on one convenient Web site, ShopLocal allows shoppers to easily find items and compare specials, sales and coupons before they purchase online or at stores close to home.

U.S. Visitors to Local-Search Web Sites in March 2006*

• Yahoo*: 26.7 million
• Google: 19.1 million
• ShopLocal.com: 7 million
• MSN: 3.6 million
• Ask Local: .2 million

*SOURCE: Wall Street Journal, 2006

*Includes Yahoo Local and Yahoo Maps with duplication removed, comScore Media Matrix

Expand newspaper advertisers' reach.

Shoplocal increases a newspaper's value to its advertisers by integrating their print ads online and expanding their reach using ShopLocal products. With ShopLocal, newspapers can easily integrate print ROP and FSI content onto the Web. The ShopLocal API allows newspapers to distribute the converted print content throughout the newspaper Web sites in multiple formats such as text widgets and banner ads. Local merchants receive added exposure by appearing on ShopLocal's national site as well as the newspaper's Web site and co-branded ShopLocal site. Coming soon, ROP advertisers will get preferred placement in the ShopLocal national and local directory.

Get advertiser's ROPs online.

• 24-hour turn around converting print ads to online ads
• Advertisers receive exposure on ShopLocal's national Web site and local exposure on the newspaper's co-branded Web site
• Distribution of converted print ads in contextually relevant placements on newspaper's Web site via the ShopLocal API
• Converted print ads become searchable by Google and Yahoo!
• Coming soon, all ROP advertisers will get preferred placement in the ShopLocal national and local directory

Sales/Marketing support

• ShopLocal will work with newspaper sales staff to bundle ShopLocal offerings with print initiatives
• Newspapers will receive online and print ads to support marketing efforts
• ShopLocal has a full service email program that sends consumers sales alerts, circular and seasonal emails