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TOP 25 RANKINGS: COMBINED NET REACH
Newspapers' Print and Web Site Reach Over a 7-Daay Period
Newspaper Market |
% DMA |
Newspaper Market |
% DMA |
Washington Post |
68% |
Orlando Sentinel |
49% |
San Diego Union-Tribune |
64% |
Pittsburgh Post-Gazette |
49% |
St. Louis Post-Dispatch |
63% |
Chicago Tribune |
47% |
Minneapolis Star Tribune |
61% |
Boston Globe |
46% |
St. Louis Post-Dispatch |
63% |
Chicago Tribune |
47% |
Minneapolis Star Tribune |
61% |
Boston Globe |
46% |
Portland Oregonian |
61% |
Seattle Times/Post-Intelligencer |
46% |
Denver Post/Rocky Mountain News |
60% |
Dallas Morning News |
45% |
Baltimore Sun |
59% |
Sacramento Bee |
41% |
Detroit Free Press/News |
59% |
Philadelphia Inquirer |
39% |
Arizona Republic |
59% |
Los Angeles Times |
38% |
Houston Chronicle |
59% |
San Francisco Chronicle |
38% |
Atlanta Journal-Constitution |
54% |
St. Petersburg Times |
37% |
Cleveland Plain Dealer |
51% |
Tampa Tribune |
35% |
SOURCE: Scarborough Research, August 2006, "A New Story Lead for the Newspaper Industry: Newspapers Are Successfully Extending Their Audience Online"
DFP/TDN READERS VS. NON-DFP/TDN READERS
Our Integrated Audience is Comprised of the Most Educated, Affluent Adults in the Market
Non-DFP/TDN |
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DFP/TDN |
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SOURCE: 2006 Scarborough Report - February 2005 - January 2006 - Detroit DMA
