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ADVERTISE ON OUR ONLINE SHOPPERS CLASSIFIED HOMEPAGE

People who visit marketplacedetroit.com want to shop... and buy! Let your ad message stand out on the site that is the hub of our many Classified Web sites. Marketplacedetroit is the home of the online Classifieds for the Detroit Free Press and The Detroit News, with directs links to all of our Classified verticals and more. From marketplacedetroit, visitors can link directly to CareerBuilder.com, cars.com, homescape.com and apartments.com. Plus, mistuffhunt.com contains all of our online private party listings. Other links include shoplocal.com, eHarmony.com and teeitupmichigan.com.

Other features allow visitors to print coupons, enter our many online contests and place a free ad to sell merchandise in our Bargain Bonanza directory for $350 or less.

Banner Ads

Important Notes:

• Ad file should not exceed 20k
• Animation loops are unlimited
• A 1 pixel border is required
• Ads can be provided/built in animated Gif, static JPG and Flash formats. Third party ad tags are also accepted.
• All audio and video must be user-initiated
• IAB (Interactive Advertising Bureau) Guidelines: http://www.iab.net/

Microtargeting

Using our state-of-the-art ad serving software, we can target your banner ad to a specific audience. This targeting is performed using domain names, and it allows your ad to be shown, for example, to Ford employees. We could also use this to target any auto manufacturer or supplier, university students and staff, or Internet Service Provider customers, like America Online subscribers only. We have found this level of targeting can increase click-through rates by 100% - 300%.

Basic ad sizes available:

• Leaderboard: 728 x 90
• Logo Tile: 120 x 60

Flash Banner Guidelines

In order to track a flash ad, we need an expression inserted into the getURL action. The following are steps to take:

1. A 1 pixel border is required
2. Add an invisible button that spans your movie
3. Assign an action to the button
4. Use the action
   on (release) {
   getURL (clickTAG);
   }
5. Export the movie as an .swf, taking note of which version Flash player you would like us to determine
6. We will also need a .gif version of the ad to serve when a visitor does not have a Flash player installed
7. Provide a click-through URL

Macromedia Explanation

Advertisers listing on michigancollegeguide.com might also choose:

• Classified front page
• Community Free Press