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MICHIGAN'S NO. 1 SOURCE FOR NEWS ONLINE

Detnews.com provides our readers with all of the features they've come to love in The Detroit News, and more. In addition to award-winning coverage of news, sports, business and entertainment, detnews.com offers interactive features such as blogs, real-time traffic updates, and dedicated homepages for every high school sports team in the state.

By advertising online with us, you can reach more than 2.5 million unique readers of our websites every month. Reaching readers from across the State, Nation and World, we are the #1 online source for news, information, and events in Michigan.

ABOUT OUR MARKET:

• 67% of adults in the Detroit DMA access the Internet.
• 227,400 readers visit detnews.com each week.
• 366,400 readers will visit detnews.com every month.
• Combined with freep.com, 581,800 readers visit us online every month, more than any other local Web site. And 32 percent read us exclusively online.

*SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

Banner Ads

Important Notes:

• Ad file should not exceed 20k
• Animation loops are unlimited
• A 1 pixel border is required
• Ads can be provided/built in animated Gif, static JPG and Flash formats. Third party ad tags are also accepted.
• All audio and video must be user-initiated
• IAB (Interactive Advertising Bureau) Guidelines: http://www.iab.net/

Microtargeting

Using our state-of-the-art ad serving software, we can target your banner ad to a specific audience. This targeting is performed using domain names, and it allows your ad to be shown, for example, to Ford employees. We could also use this to target any auto manufacturer or supplier, university students and staff, or Internet Service Provider customers, like America Online subscribers only. We have found this level of targeting can increase click-through rates by 100% - 300%.

Basic ad sizes available:

• Poster: 300 x 250
• Sponsor: 120 x 240
• Leaderboard: 728 x 90
• Tower: 160 x 600
• Logo Tile: 88 x 31

Flash Banner Guidelines

In order to track a flash ad, we need an expression inserted into the getURL action. The following are steps to take:

1. A 1 pixel border is required
2. Add an invisible button that spans your movie
3. Assign an action to the button
4. Use the action
   on (release) {
   getURL (clickTAG);
   }
5. Export the movie as an .swf, taking note of which version Flash player you would like us to determine
6. We will also need a .gif version of the ad to serve when a visitor does not have a Flash player installed
7. Provide a click-through URL

Macromedia Explanation

Advertisers listing on detnews.com might also choose:

• Preprinted inserts
• Advertising frequency packages
• Homestyle
• Special sections