926,100 people in the Detroit DMA read freep.com and/or detnews.com on a monthly basis.
*SOURCE: The Media Audit - February - March 2007 - Detroit DMA
AUDIENCE BREAKDOWN
Our Web sites deliver an audience of the most sought after consumers in the Detroit market. Freep.com/detnews.com readers are young, active, highly educated and affluent.
- The median home value of freep.com/detnews.com readers is $213,500 - that's 12% above the median home value of the Detroit market!
- Our online reader's median household income is $85,300, which is 40% higher than that of the Detroit DMA!
- 76% of freep.com/detnews.com monthly visitors have made purchases online in the past year.
Activities, |
Detroit |
freep.com/ |
Cultural event/activity |
59% |
70% |
Sporting Event |
45% |
59% |
Amusement/Theme Park |
31% |
45% |
Evening Entertainment |
60% |
69% |
DEMOGRAPHICS FOR FREEP.COM/DETNEWS.COM VISITORS
Demographics |
Detroit Market |
freep.com/ |
Men |
48% |
53% |
Women |
52% |
47% |
Age 18-34 |
29% |
40% |
Age 35-49 |
29% |
28% |
Age 50-65 |
26% |
28% |
Age 65+ |
16% |
4% |
White Collar |
37% |
60% |
High School Grad |
36% |
22% |
Some College (1-3 years) |
31% |
27% |
College Graduate (4+ years) |
24% |
47% |
HHI < $45,000 |
36% |
15% |
HHI $45,000 - $74,999 |
25% |
26% |
HHI $75,000+ |
39% |
59% |
Children Present in Home |
41% |
48% |
Own Residence |
79% |
83% |
Home Value < $100,000 |
12% |
10% |
Home Value $100,000 - $200,000 |
31% |
25% |
Home Value $200,000 - $300,000 |
22% |
28% |
Home Value $300,000 - $500,000 |
11% |
16% |
Home Value $500,000+ |
3% |
3% |
*SOURCE: 2007 Scarborough Report - February 2006 - January 2007 - Detroit DMA
