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REACH PROSPECTIVE STUDENTS ONLINE

Advertise on the one-stop source for students who are considering pursuing a college education. With detailed listings of every college in Michigan, michigancollegeguide.com makes it easy for users to click and find the information they need. From articles on new ACT/SAT standards, to listings of school enrollment and tuition, michigancollegeguide.com delivers answers to questions every high school student asks.

Print versions of the guide are published twice a year, once in the spring and once in the fall, and sent directly to high school counselors throughout the metro Detroit area.

Banner Ads

Important Notes:

• Ad file should not exceed 20k
• Animation loops are unlimited
• A 1 pixel border is required
• Ads can be provided/built in animated Gif, static JPG and Flash formats. Third party ad tags are also accepted.
• All audio and video must be user-initiated
• IAB (Interactive Advertising Bureau) Guidelines: http://www.iab.net/

Microtargeting

Using our state-of-the-art ad serving software, we can target your banner ad to a specific audience. This targeting is performed using domain names, and it allows your ad to be shown, for example, to Ford employees. We could also use this to target any auto manufacturer or supplier, university students and staff, or Internet Service Provider customers, like America Online subscribers only. We have found this level of targeting can increase click-through rates by 100% - 300%.

Basic ad sizes available:

• Tower: 160 x 600
• Leaderboard: 728 x 90
• Logo Tile: 120 x 60

Flash Banner Guidelines

In order to track a flash ad, we need an expression inserted into the getURL action. The following are steps to take:

1. A 1 pixel border is required
2. Add an invisible button that spans your movie
3. Assign an action to the button
4. Use the action
   on (release) {
   getURL (clickTAG);
   }
5. Export the movie as an .swf, taking note of which version Flash player you would like us to determine
6. We will also need a .gif version of the ad to serve when a visitor does not have a Flash player installed
7. Provide a click-through URL

Macromedia Explanation

Advertisers listing on michigancollegeguide.com might also choose:

• Community Free Press
• CareerBuilder
• Spring and Fall College guides