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A FIVE-STAR SOURCE FOR MOVIE-GOERS

Our full-run movie guide page appears daily in the Detroit Free Press and The Detroit News, and is must-read material for people planning a trip to the theater.

• 80% of all movie-goers turn to a newspaper before they see a film.

• 7 out of 10 teens use local daily newspapers when making plans to see a movie.

• The entertainment sections in the Free Press and The News offer editorial content targeted toward movie-goers.

SOURCE: NAA 2001 Movie Market Study

MARKET INFORMATION

• Over 385,400 DMA adults see two or more movies over a 30-day period.

• Nearly 1.6 million DMA adults read a newspaper's daily entertainment section.

• Over 364,600 DMA adults go to a movie on its opening weekend; another 711,200 attend during the following two weeks.

SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA

ONLINE

Add freep.com and detnews.com to extend your reach.

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