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TARGET READERS FOCUSED ON FINANCES

Our Business sections are designed to help readers with both their personal and professional money management. From news involving large corporations to advice on how families can save at tax time, the Detroit Free Press and The Detroit News full-run Business sections are a prime location to reach people focused on finances.

DETROIT FREE PRESS - BUSINESS

This section includes auto industry coverage and articles on small business issues, as well as conference/seminar listings and investment advice.

THE DETROIT NEWS - BUSINESS

This section provides information on personal finances and careers, and high-lights money makeovers, tax talk, consumer advice and mortgage rate updates.

MARKET INFORMATION

• In the past 12 months, 964,900 adults in the Detroit DMA have used a discount stockbroker, financial planner, full-service stockbroker or have utilized online investing and stock trading.
• Some 2,208,900 adults in the Detroit DMA have utilized one form of investment or another: 1,224,000 invest in mutual funds; 1,225,700 invest in stocks or stock options; 670,100 invest in bonds.
• Of adults in the Detroit DMA who use financial services, 477,700 have CDs, 795,400 have a 401(k) plan and 1,824,400 have an ATM card.
• Of adults in the Detroit DMA, 2,657,700 own a computer.

ONLINE

Add freep.com and detnews.com to extend your reach.

Advertisers listing on our Business sections might also choose:

• Advertising frequency packages
• Community Free Press
• CareerBuilder

*SOURCE: 2006 Scarborough Report - August 2005 - July 2006 - Detroit DMA